Search Engine Optimization (SEO) is the process of optimizing website/blog and its content in such a manner that the website can rank higher in top search engines. Some of the top search engines in which marketers are trying hard to rank up the websites are Google, Bing, Yahoo, and Yandex.

Search Engine Optimization is not a one-time process; it is an on-going process. The main motive of SEO is getting higher rankings in different search engines and to gain more & more traffic. SEO is cost-effective and it provides quality traffic as compared to any other kind of traffic source.

SEO has so many factors that no website owner can fulfill each one. Hence, one must consider important factors that have a great impact on SEO. Here we have listed some crucial SEO ranking factors:

  1. Secure and Accessible Website
  2. Mobile-friendliness
  3. Domain age, Authority, and URL
  4. Content Optimization
  5. Page Speed
  6. Links
  7. User Experience
  8. Social Signals
  9. Keywords Optimization
  10. Header Tags
  11. Content-Length
  12. Quality of content

An SEO expert considers all of these factors and implements to your website. To get you better rankings on search engine page results (SERP), the SEO expert implements different types of SEO. Here are the three main types of SEO:

1. On-Page SEO

On-Page SEO, the optimization process is undertaken within the website, it relates to the website content. It consists of different strategies for the optimization of an individual page on the website. By optimizing each page/post, it gives search engines a signal about what is your content all about. 

This is the type of SEO where the marketer chooses low competition and profitable keywords, so that website ranking can be easy. On-Page SEO includes the following factors:

  • Keyword research
  • Keyword optimization
  • Creation of high-quality content
  • Title optimization
  • Meta description optimization
  • Header tags

2. Off-Page SEO

Off-Page SEO also has a good impact on the site's ranking. Leaving the website just by doing On-Page SEO will not provide enough results. To beat the competition by getting higher search rankings, you must implement Off-Page SEO techniques. Off-Page SEO helps in building a website's reputation and authority.

By implementing Off-Page methods, search engines get signals of your website's authority, reliability, and reputation. Off-Page SEO includes the following factors:

  • Link building
  • Social media marketing (SMM)
  • Social bookmarking

3. Technical SEO

Technical SEO is not related to the content elements of a website. It is the technical process through which a website's backend structure and foundation can be improved. The objective of technical SEO is to improve the website's readability and provide a good user experience. 

Providing a good user experience decreases your website's bounce rate. Technical SEO includes the following factors:

  • Mobile-friendliness
  • Indexing
  • Crawling
  • Site speed
  • Structured data
  • Site architecture
  • Security

Final Thoughts

More and more business are setting up their websites and building an online presence. With the increase in the number of websites, businesses need an SEO expert who can help them in beating the competition by getting higher website rankings.

By implementing different website optimization types, the SEO goal of business can be achieved. To maintain the reputation and to increase the website authority, the SEO must be on-going.

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