Who doesn't want to have a website that performs well? Your website will not provide you the desired output unless you focus on its performance. To improve your website performance, you need to analyze its website performance metrics. After considering website metrics carefully, you will start getting results.
A high performing website is one that is search engine friendly and user-friendly. If your website is search engine friendly and user-friendly, then it is considered as a good website. But, to make your website search engine friendly and user-friendly, you must follow different ranking factors.
Features of High Performing Website
A high performing website consists of the following features:
1. Fast Loading Speed
This factor is among the main factors for search engine ranking, and this could be a reason why your website is not performing well in top search engines. Users get irritated when they come across with a slow loading website.
A slow-loading website has to face two big disadvantages: a higher bounce rate and lower search engine ranking. Giant search engines like Google, Yahoo, Bing, etc. take this factor very seriously and degrade rankings of slow loading sites.
According to a report, around 60 percent of searches right now are from mobile devices. With the increment in mobile users, keeping your website mobile-friendly becomes very crucial. If your website looks good at the desktop, but not on smaller devices, then your website might face higher bounce rates.
A user-friendly website is the one which has proper navigation and is customized and formatted well. It means the website which helps the user in achieving his/her goal of visiting the website without harming the user experience.
4. Well-formatted content
If your website's content is not well-formatted, then your users will find difficulty in getting the information or content they are looking for. A high performing website has well-organized content which helps its users in easily getting whatever information they are looking for.
Why Do Websites with Nicer Looks Don’t Always Get Good Search Engine Rankings?
The simple and short answer to this question is the SEO effectiveness of the website. You might have seen, there are some websites with good customizations and themes but they don't really perform well on search engines. The one and only reason for this is that they lack in making proper Search Engine Optimization (SEO) strategy.
However, you have also seen some websites with the mediocre level theme, but they perform really well on top search engines. It is only because they have a great SEO strategy. They have a constant focus on all type of SEOs and their factors. It includes On-page SEO, Off-page SEO, and its crucial factors.
But, this doesn't mean you don't focus on your website's look and its theme. In fact, a beautiful website theme keeps visitors engaged to your website.
High performing website doesn't only mean the website with good SEO. It is the one which is user-friendly and search-engine friendly as well. To make it user-friendly, your website must have proper navigation, well-formatted content and a beautiful look.
On a final note, to make your website SEO-friendly, you must follow important factors of On-page and Off-page SEO. This way you can get your website to be high performing.