What is a Responsive Website?
Having a website is a good thing to have, but having a responsive website is even better. To understand how a responsive website can help you, first you have to understand what a responsive website actually is?
A responsive website is created to resize the website based on the device used by a user. In simpler terms, it is a website which fits and looks good on any device used to visit the site.
For example, the website's interface that will be seen on a computer, will not be the exact same on a mobile or other device. It will be adjusted depending on the device a user is using to visit the site.
If your website is unresponsive, then it will ruin the user's experience based on the device used to visit your site via mobile phone, tablet, or any other device. Through the responsive website, someone can browse your website from any device without it affecting their user experience.
If your website is responsive, then it will maintain the user's experience. Suppose a user visits your website using a tablet device, then the content of the website will be adjusted according to the size of the tablet. There are three main features of responsive design:
- Flexible layouts
- Media queries
- Flexible media
The importance of a responsive website increases each year due to the increasing amount of mobile users. Did you know presently, mobile devices drive more than 52% of web traffic? By ignoring this data, then you are losing 52% or more of web traffic to your website. Having a responsive website has. so many advantages.
How Responsive Website Can Help You?
Let's discuss some of the benefits of how a responsive website can help you:
1. More Mobile Traffic
As we have seen mobile devices drive more than 52% of online traffic, hence, having a responsive website can boost the website's traffic. This figure will keep increasing in the future due to people preferring mobile browsing over desktop browsing.
2. Improved SEO
Search Engine Optimization (SEO) is the process of increasing rankings on search engines like Google, Yahoo, and Bing. You can expect to get higher search rankings if your website is responsive and mobile-friendly. Rather than having a lower ranking website due to it being unresponsive.
3. Lower Bounce Rates
Higher bounce rates mean that your visitors are leaving your website without spending much time there. Higher bounce rates can be expected when the website is not responsive. If the website is responsive, then it can provide a great user experience, thusly making it more likely for the user to spend more time on your website.
With the constant increase in mobile device users, the main focus of web designers is on targeting small screens. As it has been discussed, you can benefit in many ways if your website is responsive.
Hence, having a responsive website means having a website which resizes based on the device used to create a user friendly site that can be effectively accessed on any device whether mobile or other.