Do Online Reviews Really Matter? The answer to this question is YES, they matter. The reason why we all ask this question is only because of the existence of fake reviews. Reviews matter to both, to a customer and to the business. For a business, the potential customers make the final purchase of the product or service highly based on the reviews by existing customers. People surf different websites like Google Reviews, Amazon, Flipkart, etc. to check reviews of the product or service they are willing to buy.
Online customer reviews have such a great impact on a business that for every single star a business gets, there will be an approximate 5 to 9 percent increase in business revenue.
Reasons Why Reviews Matter?
Let's understand some reasons why reviews matter so much in the business:
1. Majority of people read online reviews
Most of the people today, read online reviews of the project or service before they purchase it. According to the survey by Ask Your Target Market, it was found that around 50% of people check the online reviews of the product/service before they make a final purchase. Hence, this is the main reason why you should consider online reviews.
2. Reviews have an impact on customer's buying behavior
According to a survey, around three out of four customers said that online reviews are very important for them. Reviews give an idea to your potential customer about different benefits and limitations they have to face in the product or service they will buy. A single negative review can change your customer's mind and it can make your customer buy from your competitor.
3. Check online review sites
People don't just rely on reviews from one or two sites. People surf different review sites like Google Reviews, Facebook, Yellowpages, Amazon, Flipkart, etc. Not only review sites, but they also surf top review blogs online. This assures them that reviews posted in all the sites are legit.
4. Build Trust
Generally, people prefer buying those products that are extensively reviewed. A high number of reviews let your customers know that they are not the only one who will buy the product. The customer makes the purchase freely if you have made a decent number of sales and got good reviews. Hence, online reviews work as a trust factor.
5. Local Search Engine Optimization (SEO)
Out of so many ranking factors of Google search engine, one crucial ranking factor is online reviews. Google boosts up the ranking of the local business which has got good reviews. Reviews are a very important part of local SEO because based on the reviews of the local business; the customer makes his/her buying decision.
Overall, online reviews clearly give an idea to your customers whether they should buy your product/service or not. On another note, when a business receives a negative review regarding its product, the same review will help the business in improving its product.
So, here we have discussed the important role of online reviews, they help not only the customer in making their decision, but they also help the business to improve. Reviews are not only helpful to customers, but they are also very helpful to the business.